About Us

Founded in 2001 by Jody Edgar, Sunbowl Systems Inc. emerged from a clear vision: to empower growing e-commerce businesses to navigate their most challenging phase — scaling. 

We specialize in providing senior-level e-commerce design and strategic guidance, without the burden of a full-time senior salary, for companies with annual sales ranging from $1 million to $5 million. In fact, we were one of the first companies in the e-commerce space to offer fractionalized support, ensuring you get the expertise you need, when you need it.

Our Unique Approach: Structured Growth & Measurable Results

At Sunbowl, we believe that what gets measured gets improved. This philosophy is at the heart of everything we do. We don't just design; we partner with you to build a robust framework for sustainable growth. Our process is meticulously structured to ensure clarity, progress, and tangible results.

  • Goals: We lay out a strategic roadmap that outlines the path to achieving those goals.
  • Roadmap: We then lay out a strategic roadmap, outlining the path to reach those goals.
  • Tasks (Cycles): Projects are divided into manageable tasks, which we refer to as cycles, ensuring steady progress and efficient execution.
  • Reporting: Transparent and consistent reporting keeps you informed of performance and progress at every step, so you can be confident that you're getting a return on your investment.
  • Advice: Beyond execution, we provide insightful advice, leveraging data and expertise to ensure your business is growing exactly as it should.

Whether you prefer a pay-as-you-go model or subscription-based support, we offer flexible solutions designed to fit your operational needs and budget.

Your Success is Our Mission

Our core mission is to help your business successfully navigate "the dip"—that crucial stage where you require senior-level strategic input to scale, but senior-level salaries are out of reach. We bridge this gap by offering fast, friendly, and affordable access to top-tier e-commerce expertise.

A Team You Can Connect With

Our small yet highly diverse team ensures you receive a personalized experience. You'll build genuine connections with us, benefiting from a collaborative and dedicated partnership focused on your success.

Want to see how we've helped other businesses thrive? We invite you to explore our case studies and testimonials to see the direct impact of our work.

Man holding a coffee cup with a motivational sign about coffee behind him

Meet our Founder

Jody Edgar is the founder behind Sunbowl – named after a ski run in his home town of Whister. He loves building things, whether it be a new shelving system he made in his garage or a online business. It's creation that excites him: a new system, a better mousetrap, or a new way of understanding the world. His energy is contagious, and he is always ready for a business chat. 

A professional athlete turned very casual participant, he makes sure he gets a good number of ski days in every year. The skiing is just an excuse to chitchat on the lift and enjoy a cup of coffee at the lodge. Look for him anywhere that has excellent coffee - he is very serious about his coffee!

☕ Grind Time! See the Setup